Gwyneth Paltrow teams up with Seedling

Posted in All, Kids, Toys + Crafts and tagged , , , .

Seedling Goop Gwyneth Paltrow

We’ve always had a soft spot in our hearts for Seedling: their kids’ craft packs are the ultimate tools for creativity, play and all-round imagination run free. So we were surprised and delighted when we saw that Totes Posh Hollywood Mum™ Gwyneth Paltrow has teamed up with the quirky New Zealand brand for an exclusive range.

It’s a huge coup for Seedling and we couldn’t be happier for them. And the results are adorable. The exclusive limited edition range designed for Gwynnie’s online lifestyle site goop includes Build your own Marshmallow Catapult and Design your own iPod Cover. The perfect accessories to go with your $6,000 Dolce & Gabbana boots!

Seedling Goop design your own marshmallow catapult

Seedling design your own marshmallow catapult (US$25)

Seedling Goop exclusive design your own ipod cover

Design your own ipod cover (US$25)

Seedling Goop design your own superhero cape

Design your own superhero cape ($45)

We wonder if DIY capes are the new “fashion forward” look for awards season? Here’s hoping so. You can check out the full range over at the Goop website.

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