Kmart is being applauded by parents for releasing a range of dolls celebrating diversity and embracing differences.
The range includes dolls that are blind, deaf, are on crutches, in a wheelchair and have prosthetic limbs. And they cost just $6 each.
Mum Emma Evert shared photos of her son playing with his new doll on the Kmart Mum’s Australia Facebook page, saying, “Kmart absolutely killing it with the new range of inclusive dolls. It is so important that kids with disabilities are represented in TV, books and toys. It’s equally important their typical-developing peers have exposure to these things. It empowers kid’s to celebrate ability!”
Kmart Retail Director Australia & New Zealand John Gualtieri said, “We want all of our customers, especially our littlest ones, to be able to find products that they can truly relate to; and we’re committed to championing inclusion and diversity to make sure this happens.
“That’s why we’re so excited to introduce our newest assortment of Fashion Dolls, which reflect people living with disabilities. We hope these dolls help children celebrate all of the wonderful things that make us different and unique; and that they can help remove some of the stigma around disability.”
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