Dior releases pram with eye-watering price tag

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Dior Stroller & Pram

Crafted in Italy, emblazoned with the hallmark logo of a fashion powerhouse, and coming with a hefty price tag of $9000, it’s the ultimate designer pram. It’s Dior, darling.

For the first time, Dior has expanded its Baby Dior collection into the stroller market, revealing the Baby Dior Stroller. As much a status symbol as it is a functional pram, the stroller has been designed in collaboration with luxe baby brand Inglesina and crafted in Italy.

From its Dior-engraved leather handle to the Dior Oblique print adorned canopy (which is made from the water-repellent canvas), it’s something to behold. For newborns, there’s the Bassinet and Stroller Combo, which retails for a cool €5400 (about $8900).

Dior pram

Dior Baby first stroller

Dior Baby Changing Bag

The adjustable leather handle, reversible seat, and removable and washable anti-UV hood make it as functional as it is fashionable.

There’s also a stroller option ($5200), with the same blue and beige colour scheme, and a matching $3000 changing bag.

Available from Dior ($8900) from December 2020, for those wanting to pencil it in the diary.

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