Big W’s popular free book promo is back, and this time Sesame Street characters are taking centre stage.
Since 2019, Big W has been running a Free Books for Kids program, with children able to collect free books in-store over eight weeks. And this time the aim is to give away more than two and a half million books to Australian families.
How to get free books from Big W
It’s super easy to get your hands on some ripper Sesame Street reads.
- Go to a Big W store
- Ask the door greeter for your free book
- Get your FREE BOOK
- Enjoy reading with your child
This year kids are also able to tune in to celebrities reading the books including Olivia Newton-John, Rose Byrne, Rove McManus, Mitch Tambo, Gorgi Coghlan, Allison Langdon and Gyton Grantley.
The books feature heart-warming stories starring Elmo, Grover, Abby Cadabby and Cookie Monster. Big W says the books share inspiring messages for kids around individuality, dreaming big and understanding differences.
The free Sesame Street books are available in-store from Thursday, 18 February, 2021 and while stocks last.
Read next …
Looking for more great books to read your kids? We have a whole book review section and here are a few of our favourites to get you started.