About Us

Caz Taylor founder Mum's Grapevine

Mum’s Grapevine: Your Second Home

Remember the days when picking a pram felt like choosing a new car? The endless aisles of cots, baby bottles, and soothers? Yeah, us too. That’s why Mum’s Grapevine was born: a haven for new mums where panic buying melts away and smart shopping blossoms.

Mum’s Grapevine is not just another online resource, it’s your new best friend.

Started in 2008 by Melbourne mum Caroline Taylor, we’ve grown from a local sale alert newsletter into a thriving online community and resource – and we’re 100% independently owned, so you can trust our recommendations are unbiased.

But it’s not just about gear.

We know the first three years can feel like a rollercoaster – equal parts joy, exhaustion, and a meltdown or two (both yours and the baby’s). That’s why we’ve built a community like no other.

Thirty separate age-based Facebook baby groups where you connect with other mums who get it, who are sharing the same milestones (and messy moments) as you. From Winter 2017 mummas to mums-to-be due in 2025, there’s a group for everyone, filled with laughter, support, and enough virtual hugs to soothe even the most epic teething tantrum.

Take it from Sarah, a Mum’s Grapevine original: “I’ve been a member for 5 years, two groups, and two babies! These groups have been my lifeline. When you’re new to motherhood, it’s easy to feel like you’re on an island, but here, you’re surrounded by mums who understand the joys and challenges. And the website? It’s a treasure trove of information, from pregnancy tips to the best toys for one year olds. Plus, there are regular competitions with amazing prizes – I won a new baby monitor last month!”

So, whether you’re just starting your motherhood journey or feeling completely lost with two in tow, Mum’s Grapevine is here to navigate the wild ride to parenthood one baby step at a time.

Ready to dive in? Use the search box to find all our shopping guides, and head over to our Facebook groups and say hello! We can’t wait to meet you.