Soft Toys

Crochet umbilicals helping premmie babies
Bringing waves of cuteness wherever they go, the adorable crochet octopus by Mami and Babi are the perfect snuggle-buddies for premmie babies. The crochet creatures cleverly […]

The cuddly gadget that lets you hug your kids from anywhere in the world
A hug is pretty much a cure-all for kids – from grazed knees to bad dreams. And if you can’t be close by for a […]

Be still our beating heart
Hearing your unborn baby’s heartbeat is an unforgettable experience at your medical check-up, and here is a way to connect with your baby long after you […]

Whimsical woodland friends from Woodland Tale
Wouldn’t one of these whimsical woodland folk make a dear little friend for a little lass or lad in your life? Beautifully embroidered by hand […]

Eat, play, live with Done by Deer
Done by Deer is an inspired new range for kids that will have you loving everything that you see. From the funky graphics to the […]

Alien invasion of the cuddly variety
You know what the world needs more of? Giant aliens, of the cuddly variety of course. Craftholic ($29.95 – $59.95) introduce four creatures from Planet Craft: Korat […]

They made WHAT in to a plush toy?
When you think of plush toys, you imagine cuddly bears, fluffy rabbits and adorable animals, right? Well this wacky list will have you scratching your […]

Udderly super capes for chic heroes
If ‘Understated Chic’ was a superpower, then this would be the costume to go with it. Created by artist and designer Fliss Dudd, Udder is […]

Crochet toys for a cause
Luckily these huggable little crochet creatures are not, in fact, 2 Cute 2 Be True – that’s just the name of the sweet little fair-trade […]

Playing softly
When is a toy better than a toy? When it’s a tactile toy made from natural foam rubber. Squeezable Rubbabu toys are irresistible to little hands and […]

Soft serve
Baby’s first picnic will be a momentous occasion with this plentiful picnic set by Dyles. There are loads of lovely snacks and sweets to go […]

Monster mash
Don’t let the fangs, tentacles and missing eyes fool you, these monsters are more squishy than scary and definitely more huggable than horrible! These cute […]

Peek-a-boo, I see you
We know most mums can play peek-a-boo whilst simultaneously cooking dinner, having a shower or checking Facebook. But the latest addition to the Skip Hop […]

Perfect pop plush
Have you ever seen such an adorable little puppy? His name is Pablo and he’d love a cuddle – along with his fluoro friends. These […]

Animal magnetism
Everyone needs a hug sometimes and you’re guaranteed to get one from these little guys! They’ll hug just about anything with their magnetic hands and […]